candi Solar is a dedicated commercial, and industrial rooftop solar solution installer, financier, and operator geared towards SME’s, family-owned businesses, and schools across Asia and Africa. With an affordable payment model, short contract period, and easy installation/ de-installation, they leverage the vast untapped rooftop potential in these underserved sectors to free up capital for SMEs by lowering their effective power price.

Recognising that sales agents were making false promises about the product in order to make a sale, candi approached us to design a short video for their third-party channel partners and sales representatives to present to potential customers. They needed a fool-proof video that could streamline the sales process by clearly and accurately explaining the solution and its benefits to prospective clients.

“The demonstrative and visual approach of the video also avoids any potential language barriers by aiding comprehension for a predominantly semi-English speaking customer base.”

We created a short, illustrative video that combines text, animated graphs and graphics, and drone footage to clearly highlight candi Solar’s unique offerings. The demonstrative and visual approach of the video also avoids any potential language barriers by aiding comprehension for a predominantly semi-English speaking customer base. Accompanied by an explanatory voice-over, the video serves the purpose of being transparent, informative, and easy to understand.