Radhika Kedia is a design strategist with a focus on illustration and graphic design. Radhika worked with Satya Paul and Rajesh Pratap Singh to create an illustrative campaign for the brand. She has also produced comprehensive UX/UI solutions for SBI Card. Before Now Form, she has worked with British multinational publishing company, Dorling Kindersley. Radhika has also worked at Studio LOCAL, where she produced brand assets for clients like Lightbox and Viceroy. She has also illustrated for a special issue of Harper’s Bazaar, India. Radhika Kedia is a graduate from National Institute of Fashion Technology, Kolkata with a B.Des in Graphic Design.